Senior Outbound Marketing Manager- CoStar Real Estate Manager

Company: CoStar Group, Inc.
Location: Atlanta
Posted on: April 9, 2025

Job Description:

Senior Outbound Marketing Manager - CoStar Real Estate ManagerJob DescriptionOVERVIEWCoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.CoStar Real Estate ManagerCoStar Real Estate Manager is the leading platform for lease accounting, lease administration and the management of portfolios, transactions, projects and construction. Clients use CoStar Real Estate Manager to make smarter decisions and to enable their team to work together more effectively.Job DescriptionDo you geek out over segmentation and conversion rates? Can you write copy that informs and inspires? Are you comfortable switching from direct response to thought leadership? If so, you may be the well-rounded Outbound Marketing Manager we're looking for. CoStar Real Estate Manager solves enterprise-level lease lifecycle challenges. It's the only platform combining the most trusted commercial real estate market analytics with the most recommended lease accounting and management apps. It's also backed by first-to-market expertise, unrivaled customer support and guaranteed implementation. As an industry leader, we need to fill a unique, hands-on position to generate more marketing- and sales-qualified leads via outbound channels such as email. This position would work closely with BDRs and Sales Representatives to make sure every lead we generate is handled with thoughtfulness. The position would also interact closely with our content and demand generation teams.Responsibilities

• Strategize, write and manage email nurture programs
• Coordinate BDR + sales rep outbound activity
• Write and manage newsletters + customer communications
• Coordinate with inbound team to make content cohesive
• Increase email traffic to website
• Increase MQL to SQL conversions
• Strategize and manage direct mail campaigns
• Start an indirect / partner email program
• Manage internal communications
• Perform other tasks to improve conversion, retention and expansionBasic Qualifications
• Bachelor's degree required from an accredited, not-for-profit University or College, preferably in Marketing, Communications, or related field
• 5+ years in SaaS marketing, preferably outbound marketing
• Experience working in Salesforce or similar platform
• Experience working with Hubspot
• A track record of commitment to prior employers.Preferred Qualifications & Skills
• Experience marketing to enterprise customers is highly valued
• 2+ years' experience with email marketing, list management, analysis
• Salesforce Email Marketing Specialist certification
• An ownership mentality will thrive in this environment
• A POV on account-based marketing would be beneficialWhat's in it for you?When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program. Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group's Diversity, Equity, & Inclusion Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacksWe welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.#LI-SM8CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing. CoStar Group is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com/careers as a result of your disability. You can request reasonable accommodations by calling 1-855-840-1715 or by sending an email to recruiting@costargroup.com.
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Keywords: CoStar Group, Inc., Marietta , Senior Outbound Marketing Manager- CoStar Real Estate Manager, Executive , Atlanta, Georgia